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No it’s not related at all to the smartphone made by Google – Google Pixel.
Facebook Pixel, What Is It?
This allows you to:
(i) Track specific page visits actions and conversions on your website.
(ii) Build custom audience lists based on these visits to run campaigns retargeting users of your website.
Why is the Facebook Pixel important?
Tracking conversions allows you to measure the performance of each and every Facebook campaign, ad set and ad you are running by the website actions that matter to you. Without installing the Pixel you won’t know if your marketing campaigns are successful and Facebook’s machine learning won’t be able to track what’s going on to help you get better results.
As the Pixel gathers data on every action on your website which helps Facebook find people that are willing to take the desired result from running Facebook ads whether that’s someone filling out a lead form or reading your blog.
You’ll be able to review the analytics in Facebook Ads Manager and dive into your data to understand how, who and where your conversions are coming from this can be broken down into demographics such as age, gender and interests so help you focus your marketing spend on the areas that are giving you the best return.
How does the Facebook Pixel work?
How to install the Facebook Pixel
Create the Pixel
Login into Facebook Ads Manager. This is will be much easier to do if you are on a laptop or desktop. Click on the “Pixels” option underneath the drop down menu in the top left corner of the screen.
Success. Your Pixel has now been created, now you need to install it to your website Click “Install Pixel Now” to add it to your website.
Installing the Pixel
On the next screen select “Manually Install the Code Yourself”. You’ll see a screen that looks something like the screenshot below. This is the Pixel Code you need to install on your website to track users that visit your website.