Automate Online
Digital Marketing Blog
Get the latest marketing automation tips & guides.
Customer Life Cycle — What Is It and Why It’s Important for Businesses
Every successful business knows that to survive in today’s increasingly competitive market, it’s not enough to secure a one-time sale. Brand loyalty is the ultimate currency — the ability to get customers to stick around and keep buying from you in the future....
5 Powerful Tips for Optimizing Your Marketing Automation Strategy
Do you need help optimizing the results that you’re getting from your marketing automation strategy but don’t know where to start? Without a doubt, automation has had a significant impact on how people do business nowadays. With it, even small companies can compete...
Qualifying Leads and Scoring — How Is it Done?
Qualifying leads and turning them into paying customers is a challenge all marketers struggle with. If you’re reading this, then you’re probably desperate to seal more deals and create a profitable sales funnel. That said, you’ve got to wonder — what does the...
ActiveCampaign vs. Infusionsoft – Which is Best for your Business?
If there's one thing that owners of start-up businesses can all relate to, it's the desire to keep things as practical and uncomplicated as possible. After all, most new companies don't have as many customers to deal with and can probably get away with using a basic...
4 Powerful Tips to Get More Clicks With Your Email Marketing
If you have been doing email marketing for quite some time, then you are probably familiar with many of its’ challenges. Perhaps the most significant has to do with getting more clicks and improving one’s CTR (click-through rate). While you may not have any trouble...
20 Research-Backed Marketing Automation Stats You Should Know in 2020
When a new marketing trend arrives at the market, the majority of small business owners treat it with caution. They need to get some proof to justify their investment before integrating it into their company. And even though marketing automation is not quite a new...
How to Connect Calendly to ActiveCampaign with Zapier
How To Connect Calendly to ActiveCampaign with Zapier So Calendly plays a big part of any consulting business that I take part in. It's also a tool I recommend when someone is looking to book appointments for their business. In Automate Online I needed a system to...
5 Reasons to Give Up Forms and Generate 33% More Leads with Live Chats
Wondering which way to collect leads is better: online forms or live chat? If you still haven’t used a chatbot for lead generation, you’re losing your opportunity to boost on-site conversions by 33%. Learn below why you’re missing out. Do you recall the times...
How to Activate ActiveCampaign Site Tracking Without an ActiveCampaign Form
About ActiveCampaign Site Tracking So I use ActiveCampaign for my own businesses and I love how powerful Site Tracking is. If you're using ActiveCampaign and you're not aware, Site Tracking with ActiveCampaign allows you to trigger automated sales and marketing...
4 Stages of Building an Effective Sales Funnel
Are you struggling to get sales for your business consistently? It’s not as easy as most people think and if you have ever tried to sell anything online, then you probably know just how difficult it could be. You may be able to get a sale or two with no effort but...
Pardot vs. ActiveCampaign: 12 Things to Learn Before You Choose
Marketing automation can’t tolerate compromise. If you delegate most of your marketing competence to the automation software, you want to be sure that this software won’t let your business down. To be REALLY sure, you need to find the best fitting solution to your...
3 Best MailChimp Alternatives for Shopify Users
Shopify’s recent announcement shocked everybody: the service is phasing out its MailChimp integration support. The app has already disappeared from the Shopify app store, while the final “divorce procedure” between the two is scheduled on May 12, 2019. This means you...
Best Time to Send Emails According to 5 Top Email Marketing Platforms
Email marketing remains to be one of the most profitable marketing mediums today. In a 2018 study conducted by DMA (Direct Marketing Association), it was found that for every $1 a business spends on email marketing, can yield up to $32 in profit. That is a massive...
8 Sure-Fire Methods to Improve Your Email Deliverability in 2020
As email marketers, we all get upset by low email open rates. But not all of us have ever checked whether our emails actually make it to the customer’s inbox. The issue of email deliverability is often ignored in the email marketing community, but it shouldn’t be....
7 Reasons You Need to Leave MailChimp in 2020
When it comes to newsletters, MailChimp is often the first tool that comes to mind and for a good reason. This email marketing software giant sends more than 600 million emails daily and has done an excellent job marketing the platform over the years. Plus, they offer...
7 Most Affordable CRMs for Sales & Marketing Teams in 2020
Customer nurturing and retention are the major tasks of your sales & marketing teams if you want to scale your business. Marketing Metrics book reports: the probability of selling to an existing customer is 60-70%, while the chance of selling to a new one barely...
7 Reasons Your Landing Page Sucks, And How to Avoid It
A landing page is one of the most important parts of a marketing funnel. A well-designed and optimized landing page will generate heaps of leads. It has the potential to make or break your brand. Unfortunately, a lot of marketers and businesses don’t make the best use...
Join Today
We deploy technology to execute your marketing strategy and provide services to assist. Not sure where to start? Need to understand more about our services to make sure we’re the right thing? Book a time to chat and get started today.
